Acquire.com
At Acquire.com, I led the product design process to simplify and scale startup acquisitions, aligning user needs with business growth. By implementing data-backed solutions, I helped increase deal flow, improve transaction efficiency, and enhance the overall user experience.
Acquire.com is a SaaS acquisition marketplace that guides buyers and sellers from discovery to close. The platform includes AI-powered matchmaking and a fully guided acquisition process, featuring an LOI builder, due diligence tools, an APA builder, and integrated escrow—all designed to streamline transactions and remove friction from the buying and selling experience.
Redesigning Startup Acquisitions for Speed and Scale
Saas acquisition marketplace
- $2.7M in escrow transactions completed in Q1 2024 — a 26% increase from the previous quarter
Guided acquisition process
impact
Buyers and sellers struggled with where to start, outdated processes, and costly broker alternatives—resulting in confusion, hesitation, and slow or abandoned deals.
problem
Introduced a step-by-step framework that educates users and streamlines acquisitions through built-in guidance, standardized workflows, and clear next steps—removing the need for expensive intermediaries.
SOLUTION
- Generated over $16M in commission revenue in Q4 2024 —
a 33% increase over Q4 of the previous year
- Buyer/seller engagement peaked at 49,477 actions in December 2024
- $9.5M in APA value accepted in Q3 2024, a 67% increase from Q2
Legal document builders (LOI & APA)
impact
Buyers and sellers struggled with drafting and negotiating key legal documents, often relying on expensive legal support or confusing templates that slowed momentum and created uncertainty.
problem
Designed AI-powered, customizable builders for both LOIs and APAs that streamlined creation, guided users step-by-step, and reduced dependency on external tools—empowering users to move forward confidently and independently.
SOLUTION
- $100M in LOI value sent in Q3 2024, a 25% increase from Q2
- 86% APA conversion rate (sent to accepted) in Q3
- Improved seller engagement and deal flow, increasing overall listing volume
Guided listing process
impact
Sellers faced significant friction when completing listings due to a cluttered, single-screen layout that presented all form fields at once—making the process overwhelming, unintuitive, and prone to abandonment.
problem
Redesigned the entire listing process into a workflow, simplifying onboarding and reducing friction.
SOLUTION
- Doubled listing speed, with 62% of startups submitting within an hour, up from 29% in Q4 2023
- 303 valuations completed in July 2024, validating strong adoption
- Helped fuel record marketplace activity, including 49,477 buyer-seller interactions in December alone
Optimized buyer-seller engagement
impact
Buyers lacked visibility into relevant listings and new opportunities, leading to fewer offers and stalled conversations.
problem
Designed and launched a targeted notification system in Q2 2024 to improve buyer awareness, surface relevant listings, and drive re-engagement.
SOLUTION
- 296% increase in email-driven access requests following launch
- 18% rise in in-product engagement during Q2 and Q3 2024
SEND
Contact me
optional
Let's make some cool Sh*t together 🤘
I said hey, what's going on?
Send me a message and I'll get back to you within 48 business hours, unless you're a spammy AI hallucination bot.
Email
Phone number
Name
Thanks 🤙
Be in touch soon!
Contact me
Send me a message and I'll get back to you within 48 business hours, unless you're a spammy AI hallucination bot.